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Converge Retail to unveil RFID-based interactive display platform


The Converge Virtual Try On is an interactive kiosk that uses mixed reality to enable customers to virtually try on jewelry items.

Converge Retail, which provides an interactive, tablet-based retail display system, is incorporating the latest RFID technology to bring even greater display flexibility to the Converge platform, according to a press release. The company will unveil its latest kinetic retail display platform at the National Retail Federation show next week at the Javits Convention Center in New York City.

Earlier iterations of the Converge platform relied on camera-based recognition for the tablet to accurately display information about the products on display. While this technique was accurate, the company said that moving to an RFID-based system brings the following improvements to the Converge platform:

  • Elimination of QR codes. Using RFID eliminates the need for visual QR codes, as the tablet's camera no longer relies on QR codes to determine its location relative to products on display. This is a visual improvement compared to past Converge iterations, and results in a cleaner design, the company said.
  • Latency reduction: Bypassing the camera/code handshake with RFID technology, results in a smoother shopping experience, the company said, with product information displaying instantaneously.
  • Improved accuracy: Using RFID technology enables the tablet to recognize precisely where it is at any given moment to help ensure proper product information is displayed immediately, and improve the shopper analytics data Converge provides its retailer and brand partners.

The platform features laterally-sliding, interactive tablets that move with the customers through their shopping journey and automatically serve content with product education, specs, tutorials and reviews to assist the purchase decision. This ability to deeply research and compare products available in-store and online keeps customers in the retailer's ecosystem, whether the customer purchases a product off the shelf or makes an in-aisle purchase from the retailer's online inventory, the company said.

The Converge system, which until now has largely been a rail-based retail display whereby laterally sliding tablets display information about products in close proximity to the tablets, is also expanding into new use cases.

Converge Virtual Try On is an interactive kiosk that uses mixed reality to enable customers to virtually try on jewelry items such as bracelets, rings and wrist watches.

Converge Smart Tray is a portable, fully wireless retail display system that uses RFID technology to present detailed information about products as they are placed on the tray.

Image courtesy of Converge Retail.


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