OnQ, a manufacturer of retail displays, has expanded its Converge platform to deliver touchless interactive experiences in the store, according to a company press release.
Converge Display Control lets shoppers control interactive content on a connected TV by scanning a QR code on their phone.
"Today's retail climate demands a fresh approach to in-store interactivity and retailers are desperate for new ways to engage customers in low-touch and no-touch environments," OnQ CEO Paul Chapuis said in the release. "Converge Display Control comes along at the perfect time because it opens up a whole new mode of engagement for customers to drive the in-store experience. With the flexibility of purchasing in store or using their phones to buy online and ship to their homes, customers can now tailor every aspect of the shopping experience."
Converge Display Control can be used to display and navigate on-screen product information, as well as control various consumer electronics devices such as smart speakers, televisions and sound bars.
In addition, QR codes can be incorporated into existing digital signage, or printed and placed on or near a display fixture.
Retailers can choose to track and log customer behavior using OnQ's Display Intelligence analytics platform. Retailers can also measure interest level and dwell time to help drive business decisions about product assortment and promotions.
OnQ, founded in 2004, is headquartered in Hayward, California with production facilities in Akron, Ohio.
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