What's a shop in a shop?
A designated space within a retailer
Shop-in-shop, shop-in-store, store-within-a-store, in-store shop, concession, in-store space. Whatever you call the concept, they could be defined as a retailer offering a designated, branded space to a specific consumer brand, allowing them to sell goods under their own brand name.
A space that benefits brands and retailers
Breathe new life
Increase in-store foot traffic
Bring online brands in-store
Offer a immersive, lifestyle experience
Pop-up shops for brand awareness
Engage social media response
Create buzz around brand
How to get started
Think about all the steps of the funnel
From choosing the right partner to picking a store layout, assortment, merchandising strategy, there is a lot to be done.
Our first question is: what does success look like?
We excel at helping you enable your shoppers as they experience your products, narrow their choices, validate their decision. Direct them to your brand, engage them, educate them about their benefits, and finally commit them to a purchase or retain them beyond the store.