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FIND YOUR PERFECT
SHADE AT MADISON REED

OnQ created an intuitive touch-interactive experience for Madison Reed’s customers to easily narrow their hair color choices, filtering by desired hair color, level of gray coverage and color intensity.

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FIND YOUR PERFECT
SHADE AT MADISON REED

OnQ created an intuitive touch-interactive experience for Madison Reed’s customers to easily narrow their hair color choices, filtering by desired hair color, level of gray coverage and color intensity.

SEE OUR CASE STUDY PRESENTATION

Today, Sept. 22 at 9:30AM MDT
Grand Ballroom at Sheraton Denver Downtown Hotel
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THE EXPLORATION

A simple journey to explore dozens of shades

With more than four dozen shades to choose from, Madison Reed wanted to create an intuitive experience for customers to easily narrow their choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.

For some customers (especially new ones), exploring hair color options is a very personal journey, so it was important to create a workflow that could be navigated discreetly.

THE SOLUTIONS

Beyond the Store

Let the customer take you home with a simple QR code scan. Drive them to your website, relevant content, or an endless assortment of products.

Beyond the Store

Let the customer take you home with a simple QR code scan. Drive them to your website, relevant content, or an endless assortment of products.

Rich Digital Content

Drive customers to purchase in-store by providing digital access to all the information they need at their fingertips – reviews, videos, comparison charts and more.

Rich Digital Content

Drive customers to purchase in-store by providing digital access to all the information they need at their fingertips – reviews, videos, comparison charts and more.

Data Analytics

Learn from every device interaction, signup action, and follow-up from the consumer’s phone with OnQ’s Converge Platform. Export reports, or feed the data into your own platform.

Data Analytics

Learn from every device interaction, signup action, and follow-up from the consumer’s phone with OnQ’s Converge Platform. Export reports, or feed the data into your own platform.

Device Management

OnQ’s Converge Platform remotely manages connected devices’ content and monitors their health 24/7 to ensure the screens stay active, updated, and connected to the experience.

Device Management

OnQ’s Converge Platform remotely manages connected devices’ content and monitors their health 24/7 to ensure the screens stay active, updated, and connected to the experience.

WE GOT RESULTS

66%

of customers use the MatchMaker to browse products

685

customers used MatchMaker to find their perfect hair color in 2021

127,978

total interactions across 10 stores across the nation

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