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Case study | Find Your Perfect Shade at Madison Reed

Madison Reed brought in OnQ to create an intuitive touch-interactive experience for customers to easily narrow their hair color choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.

HOW WE MET

Madison Reed turned to OnQ to help support the company’s effort to increase brand awareness and engagement at its expanding portfolio of retail locations.

THE CHALLENGE

A simple journey to explore dozens of shades

With more than four dozen shades to choose from, Madison Reed wanted to create an intuitive experience for customers to easily narrow their choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.

For some customers (especially new ones), exploring hair color options is a very personal journey, so it was important to create a workflow that could be navigated discreetly.

THE SOLUTION

Introducing the perfect digital swatch

In store, customers can browse the large digital swatch panel and learn more about Madison Reed.

By simply entering their mobile number or scanning a QR code, customers can tap their way through a series of questions, to be matched with their perfect color.

Intuitive UI for retail

The digital swatch panel also includes a library of informative videos that can either be viewed on the display, or sent directly to the customer’s phone for later viewing.

Video content includes tutorials about home hair coloring, as well company history to create a deeper connection between customers and the Madison Reed brand.

“We like having the screen available to aid in consultations for clients who are purchasing the color to color at home. We even have a few male clients use the screen as it helps to have a visual instead of using verbiage like cool and warm tones. We LOVE it!!!”

ACHIEVEMENTS

The data shows us great engagement at retail and the conversion rate to the customer’s phone is incredible

  • We’re seeing over 10% conversion rate for phone follow-up in retail stores
  • We went from concept approval to the first store deployment in 4 weeks
  • We’ve over 95% uptime on all devices
  • Each installation now takes just under two hours
  • 4,742 total interactions in 2 months across 3 store test
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