Introducing the perfect digital swatch
In store, customers can browse the large digital swatch panel and learn more about Madison Reed.
By simply entering their mobile number or scanning a QR code, customers can tap their way through a series of questions, to be matched with their perfect color.
Intuitive UI for retail
The digital swatch panel also includes a library of informative videos that can either be viewed on the display, or sent directly to the customer’s phone for later viewing.
Video content includes tutorials about home hair coloring, as well company history to create a deeper connection between customers and the Madison Reed brand.
“We like having the screen available to aid in consultations for clients who are purchasing the color to color at home. We even have a few male clients use the screen as it helps to have a visual instead of using verbiage like cool and warm tones. We LOVE it!!!”
The data shows us great engagement at retail and the conversion rate to the customer’s phone is incredible
- We’re seeing over 10% conversion rate for phone follow-up in retail stores
- We went from concept approval to the first store deployment in 4 weeks
- We’ve over 95% uptime on all devices
- Each installation now takes just under two hours
- 4,742 total interactions in 2 months across 3 store test