Introducing the perfect digital swatch
In store, customers can browse the large digital swatch panel and learn more about Madison Reed.
By simply entering their mobile number or scanning a QR code, customers can tap their way through a series of questions, to be matched with their perfect color.
Intuitive UI for retail
The digital swatch panel also includes a library of informative videos that can either be viewed on the display, or sent directly to the customer’s phone for later viewing.
Video content includes tutorials about home hair coloring, as well company history to create a deeper connection between customers and the Madison Reed brand.
“We like having the screen available to aid in consultations for clients who are purchasing the color to color at home. We even have a few male clients use the screen as it helps to have a visual instead of using verbiage like cool and warm tones. We LOVE it!!!”
The data shows us great engagement at retail and the conversion rate to the customer’s phone is incredible
Over 10% conversion rate for phone follow-up in retail stores
From concept to approval to first store deployment in 4 weeks
More than 95% uptime on all devices
New installations take less than 2 hours
4,742 total interactions in 2 months across 3-store test